• Sun. Jun 23rd, 2024

Cadbury’s Bournville: The Crown Jewels that will Continue to be the Home and Heart of the Business for Years to Come

BySamantha Johnson

Mar 27, 2024
Owner says Cadbury’s Bournville plant continues to be the cornerstone of the business

Cadbury’s Bournville factory will remain the “home and heart” of the business for years to come, as part of its 200th anniversary celebrations. Louise Stigant, the managing director of Cadbury, emphasized the importance of maintaining the historic factory in the West Midlands. She described it as a huge privilege to be part of a company with such a rich heritage, referring to it as the “Crown Jewels” of Cadbury.

Despite facing challenges in the past, including a hostile takeover by American firm Kraft in 2010 and job losses following this acquisition, Cadbury has remained a staple in the UK. The factory became part of Kraft’s confectionery arm, Mondelez International, in 2012, with Bournville serving as the Global Centre of Excellence for chocolate research and development.

However, despite some production being moved to Poland in subsequent years, Stigant emphasized that Cadbury remains dedicated to keeping Bournville at the forefront of its plans. With over £270m invested since taking over 14 years ago, Bournville is seen as a top priority for Cadbury and will continue to be “the home and heart” of the business.

By Samantha Johnson

As a dedicated content writer at newsanguinely.com, I weave words into compelling stories that captivate and inform our readers. With a passion for storytelling and a keen eye for detail, I craft engaging articles that shed light on the latest news and trends. When I'm not typing away at my keyboard, you can find me exploring new ideas, researching diverse topics, and striving to deliver content that resonates with our audience. Join me on this journey as we uncover the stories that matter most.

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