• Mon. Jun 17th, 2024

From Obstacles to Triumph: Charlotte Bowens and Conscious Gear’s VestaPak Story

BySamantha Johnson

Mar 27, 2024
Winner of small business grant awarded $10K for creating size-inclusive hydration packs

Charlotte Bowens, founder of Conscious Gear, was recently awarded a $10,000 grant from Verizon to help her expand her business. The grant came as a result of her participation in Verizon’s Small Business Digital Ready program, which provides tools, coaching, and resources to small businesses. Bowens was chosen for the grant due to her active engagement with the program and her inspiring story.

Conscious Gear is a brand that recently launched the VestaPak hydration pack, which aims to create products that promote inclusivity in the hiking community. The design of the VestaPak includes a vest style, making it easier for people with bigger bodies to move, hydrate and exercise during outdoor activities. Bowens’ motivation for creating the VestaPak came from her own weight loss journey and her realization of a gap in the outdoor equipment industry.

The VestaPak has gained national attention and was named one of the 10 best gifts for outdoor enthusiasts by USA Today. Bowens expressed her surprise at receiving the grant and shared her plans to use the money to hire a team member, outsource order fulfillment and cover office rent. She also mentioned her excitement about expanding her brand and developing new products like hiking shorts and shirts for plus-sized individuals.

Bowens is working towards getting the VestaPak into REI Co-op stores both nationwide and online. She continues to be dedicated to promoting inclusivity in the hiking community and is grateful for the support she has received from it

By Samantha Johnson

As a dedicated content writer at newsanguinely.com, I weave words into compelling stories that captivate and inform our readers. With a passion for storytelling and a keen eye for detail, I craft engaging articles that shed light on the latest news and trends. When I'm not typing away at my keyboard, you can find me exploring new ideas, researching diverse topics, and striving to deliver content that resonates with our audience. Join me on this journey as we uncover the stories that matter most.

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