• Mon. Jun 17th, 2024

From Slam Dunks to Million-Dollar Deals: March Madness Becomes a lucrative Ground for Influencer-Marketing and NIL Sponsorships

BySamantha Johnson

Mar 27, 2024
Top 10 College Athletes Not Profiting from Name, Image, and Likeness

March Madness has become a hotbed for sponsorships and influencer-marketing campaigns thanks to the lucrative NIL deals that university athletes can now secure. One such athlete is University of Iowa basketball star Caitlin Clark, who has been making headlines not just for her exceptional performances on the court but also for her ability to secure lucrative deals with companies like Nike, Gatorade, and State Farm.

According to Ayden Syal, CEO of NIL marketing platform MOGL, there has been a surge in interest in March Madness sponsorships and influencer-marketing campaigns due to the introduction of NIL deals in 2021. This new landscape has created a billion-dollar industry that allows student-athletes to earn substantial amounts of money regardless of their option to turn professional.

One such student-athlete is LeBron James’ son, Bronny James, who has an estimated NIL value of $4.9 million according to On3. While these student-athletes have garnered attention through their talents and social media presence, some top earners may have benefited from having well-known last names. The top 10 student-athletes profiting the most from NIL have valuations starting at $1.5 million as of March 26, 2024.

By Samantha Johnson

As a dedicated content writer at newsanguinely.com, I weave words into compelling stories that captivate and inform our readers. With a passion for storytelling and a keen eye for detail, I craft engaging articles that shed light on the latest news and trends. When I'm not typing away at my keyboard, you can find me exploring new ideas, researching diverse topics, and striving to deliver content that resonates with our audience. Join me on this journey as we uncover the stories that matter most.

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