• Sun. Jun 23rd, 2024

Samsung Premieres New Song ‘Simple, Así’ at Major Latin American Music Festivals to Engage With Younger Audiences

BySamantha Johnson

Mar 25, 2024
Samsung’s virtual influencer SAM debuts new musical theme at Latin American music festivals

Samsung is launching a new song titled “Simple, Así” at four major music festivals in Latin America in March. The song will be performed by the company’s digital influencer, SAM, and will showcase the features of Galaxy AI, Photo Assist, Live Translate, and Circle to Search with Google, all integrated into the new Galaxy S24.

As the official sponsor of Lollapalooza Brazil and Argentina in 2024, as well as the Estéreo Picnic festival in Colombia and Asunciónico in Paraguay, Samsung is excited to connect with younger audiences through music. In addition to premiering the song at these festivals, Samsung will also present an exclusive choreography of the song on its social media platforms as part of its strategy to engage with younger generations.

Arthur Wong, senior director of Samsung for Latin America, stated that the company’s goal is to connect with younger generations authentically through music. Samsung’s involvement in these cultural events in the region provides an opportunity to promote the new song and engage with the audience in a meaningful way.

The four main music festivals where Samsung will premiere “Simple, Así” are Lollapalooza Argentina, Lollapalooza Brazil, Estéreo Picnic in Colombia, and Asunciónico in Paraguay. These festivals will take place throughout March and offer a platform for Samsung to showcase its new song and the features of Galaxy AI in the Galaxy S24.

By Samantha Johnson

As a dedicated content writer at newsanguinely.com, I weave words into compelling stories that captivate and inform our readers. With a passion for storytelling and a keen eye for detail, I craft engaging articles that shed light on the latest news and trends. When I'm not typing away at my keyboard, you can find me exploring new ideas, researching diverse topics, and striving to deliver content that resonates with our audience. Join me on this journey as we uncover the stories that matter most.

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