• Thu. Jun 13th, 2024

Tech Innovation for Competitive Edge: Understanding Customer Attitudes towards Restaurant Technology by Demographic and Service Segment

BySamantha Johnson

Mar 27, 2024
Report on the Restaurant Technology Landscape in 2024

New research shows that customer attitudes towards restaurant technology vary greatly by demographic and service segment. Operators must match their tech investments to the customer base they serve in order to gain a competitive edge.

While 76% of operators believe that using technology gives them a competitive edge, many feel that their restaurants could do more to keep up with the latest technological advancements. To enhance the customer experience, amplify marketing, and operate more efficiently, operators should choose the right tech for their customers’ convenience while maintaining high-touch hospitality.

Customers’ favorite tech options are those that make it easier and faster to order and pay. 7 in 10 adults look for deals when ordering takeout or delivery or dining in a restaurant. A majority of full-service customers say they would be likely to place an order or pay the check using a tablet at the table. 7 in 10 limited-service customers say they would be likely to place an order using a smartphone app, while 8 in 10 delivery customers say they would order delivery using a smartphone app.

Operators have important opportunities to identify which technologies customers in each segment would like to have, really want, and must have, and plan to invest in technology that meets their customers’ needs. The Restaurant Technology Landscape Report 2024 is based on surveys of restaurant operators and consumers.

By Samantha Johnson

As a dedicated content writer at newsanguinely.com, I weave words into compelling stories that captivate and inform our readers. With a passion for storytelling and a keen eye for detail, I craft engaging articles that shed light on the latest news and trends. When I'm not typing away at my keyboard, you can find me exploring new ideas, researching diverse topics, and striving to deliver content that resonates with our audience. Join me on this journey as we uncover the stories that matter most.

Leave a Reply